Saturday, March 15, 2008

Perhaps GermLatin

americano.jpgI like this Dunkin' Donuts commercial. The tune is catchy, the words are clever. Yeah, those 'Fritalian' words are annoying - We're Americans (from the Italian, Amerigo Vespucci), damn it! We want to order in English, like that guy out there drinking an all-American Dunkin' Donuts LATTE.
Seriously, did they think that through? Right up until there, the commercial has me believing that Dunkin' Doughnuts is more American than Seattle-based Starbucks. Then I see that DD Latte and I remember my biggest complaint about Starbucks speak is not the Fritalian "Venti" or "Grande", it's their twisting of the English word, "tall", to refer to their smallest size.
Side Note: Once again, DD is distancing themselves from the doughnut basis of their business.
Side Note 2: If you pause the commercial and read the menu, you will see that one of the items is "Himan Plu Cento". Gross.

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