I am sure I am late with this riff, but I hope that. like me. you have not read other criticisms of Burger King's "Whopper Virgin" commercials, so that my comments seem fresh, never frozen. The premise is that Burger King prepares Whoppers and McDonald's Big Macs for some Fourth World people who have never sen a hamburger and ask which they prefer. If people in remote sections of Norway or Minnesota, who live on lutefisk, prefer a Whopper, don't you have to assume it is because the Whopper tastes most like dried fish soaked in lye? In someplace like Darfur, wouldn't, "Well, sir, my palate is attuned to a diet consisting primarily of dirt washed down with my own urine, so the Whopper tastes very, very familiar to me," be the likely response? I have eaten a Whopper and I haven't gone back. Why would the opinion of some communist in Romania change my mind?
PizzaHut has the opposite approach. Unfortunately their commercial is not on YouTube or any other video site I can find, but what they have just introduced is their "Natural Pizza". It features real tomatoes and real cheese and the tag on the commercial (now I'm going to have to wait to see it again to confirm) is something like "real pizza taste. Every time I see this commercial I can't help but think they are saying, "compared to the crap we've been selling you for years, this is actual food with actual flavor."
Somehow PizzaHut's honest comparison of their new product to their own inferior product makes me want to try theirs more than I want to try a Whopper.
By the way, blog vigins in Thailand who had no idea what a blog is and don't read English were shown my blog and Dooce and preferred the taste of my blog.
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