I had an idea to create a cat litter called Sani-Cat. Once it was on the market I would start a rumor that the company was run by devil worshipers. The proof? "Sani-Cat" is an anagram for "Satanic".
It might seem counter=productive to spread such a rumor about my company, but "there is no bad publicity". Besides, who owns cats? Crazy ladies and witches. Okay, there are a few other people, but crazies and witches, friends of Satan, give you 80% of the market (look it up).
So, imagine my chagrin at finding that Sani-Cat is already out there. But I've never heard of it before, have you? I'm thinking of calling them and selling them a great marketing idea.